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Final part of Mumbrella360 2013 discussion
David Gyngell at M360 p4
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Ryobi ad by BMF Mebourne
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Ryobi
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335227289.mov
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Nine's Ratings Success VI
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Helen Kapalos 3
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ITM_OOH_RETAIL SARAH B.mp
IFAW 60sec TV ad by Cabana Boys
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IFAW campaign ad
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One brief 7 techs - p 3

Nick Murray and Craig Reucassel explain how The Checkout came about, how they chose the specific consumer affairs angles to hone in on and whether the show could be described as a companion show to The Gruen series.
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Making The Checkout
Qantas has unveiled its new TVC for the repositioning of its 'You're the Reason We Fly' campaign.
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Qantas: You're the reason
Rebecca Huntley, Ipsos Mackay managing director, talks about the disconnect between the labels marketers give people and how they see themselves and why Australians are a lot more similar than marketers and even they think.
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Rebecca Huntley
Natasha Exelby
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wake up high five
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Renault Clio: Slip
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Origin video
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S1F2FDS8_high (1).mp4
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IMB10005T1-60.mp4
Melissa Barnes talks about the Twitter user story, how Twitter worked with the Olympic committee to bring viewers closer to the action and the role that brands played, the reaction at the company when big names like Warren Buffet join the platform.
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Twitter part 1
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Mum30_youtube.mp4
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FINDING A NICHE
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One brief 7 techs - p 6
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The Source
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Mumbrella Question Time

Digital investor Tony Faure talks about how corporations could be working with startups to innovate rather than getting wiped out. He explains the advantages and drawbacks startups face when in competition.
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Tony Faure
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Rob campbell part 3
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Female Mentors

The Labor Party and Kevin Rudd have pledged to not increase the GST if they win the upcoming election.
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Rudd's GST pledge
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